|
 |
|
|
COMPANY HISTORY
|
|
|
Cabinets Direct USA is a third generation family business founded by Moe Zimmerman in 1935. The company's
humble beginnings consisted of Moe traveling into the lower east side of New York to purchase maintenance supplies and resell them door to door to apartment complexes.
From the very beginning the company implemented a philosophy of giving great customer service. As the
company grew more products were added to the sales mix. Soon the company purchased a small warehouse in
East Orange, New Jersey. Many of Moe's customers asked if he could supply them with ice boxes. Keeping up
with his great customer service philosophy Moe of course said yes. From the first sale of an ice box came many
orders for other appliances. Soon afterwards Moe's sons-in-law Charles Lubetkin and Stephen Weintraub came
into the business and grew the company into a large appliance chain of 41 stores.
The company was then separated into two. One was the appliance chain called Brick Church Appliance and the
other was called Apartment House Supply. The appliance chain was sold in 1988. Apartment House Supply was
run by Charles's son David Lubetkin, who began to sell kitchen cabinets to apartment complexes.
The kitchen cabinet business grew so fast that the company sold its maintenance supply division to focus strictly
on the cabinets and the name was changed to Cabinets Direct USA. Today the company is one of the largest
cabinet companies on the east coast and operates out of a 60,000 square foot distribution center which includes a
beautiful modern showroom, a cabinet assembly operation, and a countertop fabrication shop. The company
offers many prestigious cabinet lines including Decora, Ultracraft, Wellborn Forest, Aristokraft, Contractors Choice
, JSI, and Sunco. The company also sells Granite, Silestone, Zodiac, Caesarstone, Corian, Formica, and Wilsonart countertops.
|
